From 2002 to 2011, the consumption of lubricating oil in China increased from 4.09 million tons to 7.1 million tons, with an average annual growth rate of 6.32%, making it one of the few markets in the global market that has consistently maintained growth. In 2012, due to the impact of the global economic downturn, domestic demand for lubricants decreased, and actual consumption remained basically unchanged compared to the previous year.
The Chinese lubricant market will continue to grow at a rate of about 5% per year in the next five years, and it is expected that by 2015, the consumption of lubricants in China is expected to exceed 8 million tons; It is expected that by 2020, China's lubricant consumption will exceed that of the United States.
Now (referring to October 2013), with the improvement of mechanization level, the development of the lubricating oil industry has also emerged. The higher the degree of mechanization, the higher the utilization rate of lubricating oil, and the prospects are bright.
China's industry is showing a linear upward trend, with the demand for lubricants in iron ore, smelting, and precision instrument manufacturing increasing exponentially. In the era of automotive aftermarket, China has become a must compete destination for international automotive lubricants. The most exciting aspect of the lubricant industry in 2012 was the rise of local brands, breaking the dominance of international lubricant giants and domestic monopolies.
The strong demand for high-end lubricants in the domestic automotive industry has driven continuous technological research and product upgrades. Determining one's market competitiveness and standing invincible in the strong Chinese automotive lubricant industry is the direction and goal of the development of automotive lubricant enterprises. To participate in market activities and gain initiative in market competition, automotive lubricant enterprises must rely on the current situation, development trends, and subjective and objective conditions of the marketing environment, Scientifically and reasonably formulate the development strategy and effort goals of the enterprise. Coordinating and unifying the relationship between brand building, product optimization, and market expansion, and forming a strategic deployment, with brand as the guarantee and product leading the market, has become the development trend of the domestic lubricant market.